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Why is the food dry?


To make Pure, we finely chop up our ingredients and slowly remove the moisture using a really gentle heat. This preserves the food and locks in all the nutrients and goodness that’s found naturally in our meat, fruit and vegetables. As a result, there’s no need for us to use any nasty artificial preservatives as the ingredients are dried and preserved naturally.

All you need to do is add warm water back into the food and then a delicious, nutritious dinner will be ready for your dog to enjoy and gobble right up.

Preparing our recipes in this way allows you to serve up healthy, wholesome dinners conveniently. No faff, fuss or freezer space necessary, just pop it in the cupboard and serve up a warm, delicious dinner in seconds. You can easily take Pure with you on your holidays, on long road trips and even on pup playdates!